Grit & Grace Studio 2021 Recap
Last year was one for the books! Where do we even start to recap the Grit & Grace family's adventures?
From moving into our new Flagship store to two team members welcoming babies, 2021 was packed full of blessings, and our hearts are full of gratitude. We experienced so much growth as a small business and as individuals! We are so deeply thankful for the outpouring of love and support we received over the last year; we couldn't have done it without you.
We hope you enjoy this year's Grit & Grace Studio recap. Though this list is by no means comprehensive, we decided to "count our blessings" by breaking our year down by the numbers.
We look forward to continuing this growth, giving back to our community, and bringing people together as we approach another beautiful new year. Let us join together to spread love, share joy, and seas the day!
Grit & Grace Studio Recap: 2021 by the Numbers
4,105 Gallons of Oyster Shells Recycled
In 2021, our in-house oyster shell recycling program collected more than 4,105 gallons of oyster shells from Charleston restaurants. These oyster shells have been integrated into Lowcountry oyster shell recycling programs with SCDNR. Their reef restoration efforts help to restore marine habitats and protect our coastline.
photo credit: Reese Moore Photography
125 King Street
Our biggest news of 2021? We moved! Our gorgeous new Grit & Grace Flagship store is located in the historic Tellis Pharmacy building at 125 King Street. We celebrated our Grand Opening Expansion Party on October 1st with a ribbon-cutting ceremony by Mayor John Tecklenburg.
Come see our beautiful new space! It’s filled with the Grit & Grace Studio products you know and love, as well as a wonderful collection of in-store exclusive items.
22 Grit & Grace Studio Employees
Join us in celebrating the growth of our team! Your support and patronage are now directly contributing to 22 households in our community, an increase of 7 new employees from this time last year.
We are also so proud of our growth as individuals: from discovering hidden talents to winning artist grants and learning sign language to support our beloved hearing-impaired team member Jenny, the G&G team invested heavily in our personal advancement.
12,500+ Instagram Followers
We are excited to welcome so many lovely new faces into our village! In 2021, we were absolutely thrilled to hit 10K Instagram followers, and we’re ecstatic to have surpassed that by more than an additional 2,000 new friends.
We hope you’ll follow along with the Grit & Grace family on Instagram as we continue to grow, give back to our community, recycle oysters, and celebrate our creativity.
2 New Babies
This year, our love Kat became a mama for the first time, and Melissa welcomed her second baby girl, Wren.
Our team joined together to celebrate Kat and Melissa with a Blessed Way ceremony in August. We are so happy for both of these amazing ladies and their families!
12 New Grit & Grace Products
The world was our oyster last year, and we released some stunning new products:
Limited Edition Lemonade Oyster Ring Dishes
Limited Edition Holiday Oyster Shell Ornaments
Extended Oyster Ornament Colors: Harbor Blue, Indigo, Emerald, China Blue, and Mint Julep
4 Epic Instagram Giveaways
Grit & Grace Studio partnered for 4 epic Instagram giveaways in 2021.
We kicked off the year with a Valentine’s Day giveaway with Cannonborough Beverage Company, Sage to the People, and Sugar Bakeshop.
In May, we partnered with the Coastal Cupboard on an incredible giveaway valued at $200 just in time for Mother’s Day.
We celebrated National Oyster Day on August 5 with our loves at Nico, giving away a Lowcountry Oyster Lover’s Gift Basket and a $100 gift card to Nico Shem Creek.
Finally, we welcomed fall by partnering with Poppy + Sage, Park and Madison, Brown Fox Coffee, and The Loomia.
Make sure to follow us on Instagram for your next opportunity to join in the fun!
6 Community Outreaches
Giving back to our community and paying it forward are important values at Grit & Grace Studio. We partnered with the following non-profits for various events and fundraisers in 2021:
Regatta Inn’s Silent Auction benefiting Folly Beach Turtle Watch Program & Pet Helpers
We also became Sea Turtle Guardians through the South Carolina Aquarium. We look forward to supporting and giving back to our community and environment in 2022.
4 Gift Guides
We definitely felt the love in 2021. We were humbled and grateful to see Grit & Grace Studio's signature products in 4 fantastic gift guides.
Showhomes 2021 Holiday Gift Guide showcased our Moxie Sea Glass Necklace.
Redfin featured our tabletop decorating insights on their Thanksgiving Decorating Ideas for Your Home blog article.
Charleston Magazine highlighted our Oyster Salt & Pepper Cellars in their Mother’s Day gift guide.
Personal stylist Suzie Gaffney gave our Oyster Blessing Beads a warm review.
1 Elf on a Shell
Sandy, Santa’s tiniest scout elf, was our resident elf on a shell this holiday season. Our mischievous new friend certainly kept us on our toes, and you can read all about his humorous exploits here.
We're sailing into this new year with optimism, gratitude, and joy. Set your intentions in a Miniature Leather Journal, or write them down on our Flying Wish Paper Kits and send it up to the heavens!
In the wake of the holidays, be sure to prioritize your self-care routine as well. Treat yourself to a fabulous Artisan Crafted Sage Smudge Stick and some Los Poblanos Lavender Skin Care Oil. Our Self-care Collection is filled with decadent and intentional gifts for you and your loved ones.
One Love & Blessings,